Prior to CEAT, Anant was with KEC International, where he led functions such as supply chain, manufacturing, planning and quality. Anant Goenka has also worked in MNCs of the likes of Hindustan Unilever Limited, Accenture and Morgan Stanley. He was also the Chairman of Automotive Tyre Manufacturers’ Association (ATMA) in the year 2013. Anant is a fitness freak and an avid traveller, and when he is not managing affairs at CEAT, he can be found playing squash or testing the benefits of endurance running. Anant has an MBA from the Kellogg School of Management and a B.Sc in Economics from the Wharton School.